How to sell when they won’t pick up the phone

I made 15 new cold-calls today.  Of the 15, only one picked up the phone. It can get pretty discouraging.  ”How am I suppose to sell to someone who won’t pick up my phone calls?”  In a world where our target customers are blasted with advertisements, emails, phone calls, and direct mail, selling can become a [...]

How my company has raised $75,000 in funding and how you can too

Here is how we did it: In the past 60 days, Yu-kai and I have met with more than 35 investors In the past 90 days, Yu-kai and I have pitched at more than 20 angel/VC sponsored events Yu-kai and I emailed more than 200 friends and professionals in our network asking for funding or for an introduction [...]

How to find out if customers will actually pay for your product (and how much they’ll pay)

“If your customer doesn’t want to buy the product, then there’s no way you can sell it to them” We all get brilliant ideas.  Part of our failure to sell our product is that our target market does not want to purchase our brilliant idea.  The absolute worst situation that you can get into is to [...]

How to sell your product: What I’ve learned during my first month of cold calling

“Startups don’t fail because the product sucks; startups fail because of a failure to sell the product.” If you’re the founder of a B2B startup with a SaaS product, then this post is for you.  As the Chief Marketing Officer of Viralogy, it is my primary objective to sell our product to companies.  In this post, [...]

Startups and Relationships with Brenton Gieser

Name: Brenton Gieser Company: http://convospark.com/ Blog: http://brentongieser.com/ Twitter: http://twitter.com/brentongieser Today I speak with my good friend Brenton Gieser about relationships, startups, and his experience with building a digital marketing agency. The first video dives into detail about our relationships as entrepreneurs.  I feel Brenton is unique in his relationship in that his girlfriend is deeply involved with his startup and acts [...]